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Marketing transformation

Accelerate real growth through change

Marketing Transformation

Marketing is fundamentally changing.

The past several years have brought great change to everyday life, and people, as a result, have been compelled to shift their expectations more rapidly and completely than any other time in history. Before 2020, who could’ve imagined that QR codes would replace paper menus? Or that picking up online-ordered groceries curbside would become more popular than going into the store?

On top of this customer shift is an ever-growing complexity across the marketing ecosystem that makes exceeding consumer expectations more difficult than ever. There is always a new technology to explore—augmented reality today, and tomorrow, the Metaverse. There is an explosion of channels to manage. There is endless data to analyze. Decades’ worth of digital disarray in marketing organizations keeps accumulating with more channels, touchpoints and tools. And more work for marketers.

Navigating the complexity of customer and business demands is no small feat. For organizations to stay relevant for tomorrow, they must adapt to the ever-evolving needs of customers while accelerating real growth through change.

To harness this opportunity, it’s time to focus on what really matters – and discard the rest.

How we do it:

BRAND, CREATIVE & MARKETING STRATEGY
MARKETING CONTENT & CAMPAIGN ACTIVATION
INTELLIGENT MARKETING PERFORMANCE

Brand, creative & marketing strategy

Unify the experience for purpose-driven growth.

To find success, you must drive differentiation, relevance and growth by extending purpose, value and creativity across every touchpoint.

How we do it:

Maximizing your brand purpose.
We establish unique, action-oriented brand purposes to build iconic brands and bring brands to life with powerful unifying ideas that help express your core identity, everywhere.

Powering creativity with innovation.
We curate high-impact creative ideas to bring purpose-led, data-driven experiences and communications to customers at the moments that matter most.

Embedding and amplifying your brand purpose.
We help ensure your purpose can be seen and felt through every aspect of the customer experience and will empower your organization to act on new opportunities, keeping you relevant for the future.

Marketing content & campaign activation

Make content better and make better content.

Our production-led approach allows us to break through complexities by seeing, coordinating and controlling every aspect of the content lifecycle to make brands more relevant and impactful in every moment, for every person.

How we do it:

Advising on content and creative production.
We define the production approach and operating model to enable creative content production and execution at scale with agility, speed and efficiency.

Executing for all channels and markets.
We create, produce and innovate in all formats to bring content to life at every touchpoint and in every market, combining traditional and CGI tech for maximum scalability, adaptation and transcreation. Our agile studio network and footprint enables us to balance brand consistency and efficiencies of scale with locally relevant cultural needs.

Managing from point of capture​.
We implement platforms, process and services to enable and govern data-driven, production-led creation from point of capture to publication and measurement.

INTELLIGENT MARKETING PERFORMANCE​

Drive sustainable business growth.

We design, stand-up and operate complex marketing ecosystems that harness technology and data to enable targeted buyer communications efficiently and effectively at scale.

How we do it:

Evolving how you go to market.
We help marketers redesign internal marketing teams, tools and processes, and agency/partner ecosystems to improve time to market and break down silos.

Executing and optimizing multi-channel campaigns.
We bring overarching campaign creative to life across the customer experience.

Turning customer data into insight and action.
We consolidate and process customer data and turn it into actionable insights, which are translated into customer strategies, targeted campaigns and ongoing optimization.

Designing data-driven marketing campaigns.
We craft nuanced content and channel strategies powered by data, artificial intelligence and automation that enable personalized and optimized interactions across the funnel.

Connecting marketing and sales.
We transform and orchestrate marketing and sales operations through automated, outcome-based campaigns across the buyer journey to accelerate demand and revenue growth.

Client stories

News

Cannes Lions Grand Prix

At the 2023 Cannes Lions International Festival of Creativity, Accenture Song won the most prestigious award of the show—The Dan Wieden Titanium Grand Prix, which celebrates game-changing creativity that breaks new industry ground—for Tuvalu, “The First Digital Nation.” Read more.

Attribution Platform Win

Accenture’s Attribution Platform—part of Solutions.AI—was recognized as a marketing and sales product of the year by the Business Intelligence Group. Read more.