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Metaverse

Hardware´s new reality: Metaverse in High Tech

November 29, 2022 3-MINUTE READ

RESEARCH REPORT

In brief

  • The metaverse, while still nascent, represents a massive opportunity for all types of companies—especially, those in the High Tech industry.
  • To maximize their opportunities, High Tech companies should look beyond their core business of providing chips that power metaverse-related hardware.
  • High Tech companies should consider where else they can play in the metaverse value chain, including platform building and experience creation.
View Transcript

We’re hearing a lot about the metaverse these days, as new technologies increasingly allow the concept to scale. The metaverse is a continuum.

What is the Metaverse in High Tech?

The metaverse is an ever-evolving virtual, three-dimensional world that is created and experienced through a combination of advanced technologies, content and imagination. High Tech companies are leveraging the metaverse to create immersive, collaborative experiences that engage stakeholders and build digital communities. It is also being used to create virtual marketplaces and digital twins that are revolutionizing the way High Tech companies do business and operate. The metaverse is becoming an increasingly powerful tool in the High Tech industry, enabling effective collaboration and innovation across the value chain. For High Tech companies, the fast-emerging metaverse means significant business opportunities. After all, High Tech makes the hardware that power the technologies that make the metaverse possible.

But while the projected market for metaverse-related hardware is substantial, High Tech companies should look beyond their core business. There are billions of dollars in untapped market potential up for grabs in building the platform and designing the experiences that support the metaverse. High Tech companies should target these markets for new growth opportunities.

Hardware is a key enabler of immersive metaverse experiences

Doing so will require High Tech to explore new roles in the value chain. They need to look for ways to invest in new capabilities, or use existing ones in different ways, to expand beyond their core hardware business to potentially more-lucrative segments of the metaverse.

To identify new points of entry along the value chain, High Tech companies need to start by answering three key questions:

  1. Where in the value chain are the greatest revenue and ROI opportunities?
  2. How close are these opportunities to the core business?
  3. What impact, if any, would these investments have on the company’s brand and core business?

The metaverse is poised to become the next big wave of technology innovation. And, like previous waves, High Tech companies are uniquely qualified to help drive and benefit from it. They just need to think more creatively about how to do it.

The Metaverse: High Tech’s new gold rush: The time is now for High Tech companies to explore new ways to expand beyond their core hardware business to the potentially more.

Syed Alam

Managing Director – High Tech, Global Lead

Victor Orler

Senior Manager – Accenture Strategy, High Tech

Stephen Hardin

Senior Manager – Accenture Strategy, High Tech

Brendan Hayes

Manager – Accenture Tech Innovation Strategy

Related capabilities

Metaverse

Start your journey where change, imagination and opportunity meet.

High Tech

Build compelling customer and partner experiences, reinvent core operations and scale new business models with the power of digital.

Frequently asked questions

The metaverse is a virtual, three-dimensional world that is created and experienced through a combination of technology i, content, and imagination enabled by High Tech companies. It is a rapidly expanding space that integrates emerging technologies such as artificial intelligence, virtual reality, augmented reality, digital avatars, and blockchain into a connected, immersive environment.

In the High Tech industry, the metaverse is being used to create collaborative experiences that engage stakeholders and build new digital communities. Amid the increasing complexity of technologies and products, metaverse is a compelling tool that enables effective collaboration across the High Tech value chain. It is also being used to create virtual marketplaces and digital twins that are revolutionizing the way High Tech companies operate and do business.

The Metaverse is a virtual space that can help High Tech companies in different ways. It can provide a platform for more efficient collaboration, allowing teams to seamlessly work together in the same virtual environment regardless of their physical locations. Metaverse’s virtually limitless visualization capability also enables team members to develop, exchange, and present ideas more creatively, using advanced features beyond what’s currently available in standard 2D collaboration tools.

It can also be used to showcase products and services, allowing customers to experience them in immersive, interactive 3D environments. Additionally, metaverse can provide a platform for data-driven decision making, allowing companies to utilize analytics and machine learning algorithms embedded in the virtual environment to improve their business operations. Ultimately, the Metaverse is an invaluable tool for companies looking to stay ahead in the ever-evolving high tech industry that is always searching for paths for efficiency improvement.

Despite some companies already releasing initial products in the market, this space is still pretty much a greenfield with tremendous potential to be grabbed by the future High Tech leaders. Since metaverse technology uses many components from different High Tech value chain, from GPU, Memory chips and Sensors to Cloud, Networking, and Software, leaders will be those that have successful strategy and execution of the ecosystem partnership.

The metaverse can be used in High Tech for various purposes, such as manufacturing facility layout planning, manufacturing process workflow simulation, equipment design and product development, employee training, and sales and service enablement. Facility layout planning allows companies to simulate the physical layout of a facility before investing in construction, reducing the risk of costly design errors. Manufacturing process workflow simulation enables companies to quickly adjust operations for maximum efficiency. Additionally, equipment design and product development can be improved through collaboration in the metaverse, allowing users to create 3D models in real-time. Employee training can also be done at scale with minimal disruption to operations, while sales and service capabilities can be enhanced by providing an interactive customer experience.